As
both Fiat Chrysler Automobiles N.V. and Peugeot S.A. ("Groupe PSA")
move towards the completion of their 50:50 merger as defined in the Combination
Agreement announced on December 18, 2019, the two companies have announced that
corporate name of the new group will be “Stellantis”.
The
name will be used exclusively at the Group level, as a Corporate brand. The
next step in the process will be the unveiling of a logo that with the name
will become the corporate brand identity. The names and the logos of the Group’s
constituent brands will remain unchanged.
As
previously stated, completion of the merger project is expected to occur in the
first quarter of 2021, subject to customary closing conditions, including
approval by both companies’ shareholders at their respective Extraordinary
General Meetings and the satisfaction of antitrust and other regulatory
requirements.
It
may be recalled that barely a few months after rejecting French auto major
Groupe Renault as its partner, Fiat Chrysler Automobiles (FCA) had decided to
merge with another French automobile major – Groupe Peugeot S.A in the winter
of 2019. .
Groupe
PSA and FCA had planned to join forces to build a world leader for a new era in
sustainable mobility.The proposed combination would create the 4th largest
global OEM in terms of unit sales (8.7 million vehicles), with combined
revenues of nearly 170 billion Euros. This new merged entity will be owned 50%
by Groupe PSA shareholders and 50% by FCA shareholders.
FCA
brands include Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional,
Jeep, Lancia, Ram and Maserati. It also sells parts and services under the
Mopar name and operates in the components and production systems sectors under
the Comau and Teksid brands.
Groupe
PSA owns five car brands, Peugeot, Citroen, DS, Opel and Vauxhall and provides
a wide array of mobility and smart services under the Free2Move brand. Groupe
PSA is also involved in financing activities through Banque PSA Finance and in
automotive equipment via Faurecia.
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GROUPE PSA, FCA TO MERGE INTO EUROS 170 BILLION AUTO BEHEMOTH
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STELLANTIS
Stellantis
is rooted in the Latin verb “stello” meaning “to brighten with stars”. It draws
inspiration from this new and ambitious alignment of storied automotive brands
and strong company cultures that in coming together are creating one of the new
leaders in the next era of mobility while at the same time preserving all the
exceptional value and the values of its constituent parts, a press release
issued by FCA said.
It
will combine the scale of a truly global business with an exceptional breadth
and depth of talent, knowhow and resource capable of providing the sustainable
mobility solutions for the coming decades. The name’s Latin origins pay tribute
to the rich history of its founding companies while the evocation of astronomy
captures the true spirit of optimism, energy and renewal driving this
industry-changing merger.
The
process of identifying the new name began soon after the Combination Agreement
was announced and the senior management of both companies have been closely
involved throughout, supported by Publicis Group, the release stated.