Hyundai ‘Be The Better Guy’ campaign for road safety

‘Safe Move’ is one of the key pillars of Hyundai Motor Group’s long-term road-safety CSR initiative across the globe. ‘Safe Move – Road Safety Campaign in India focuses on spreading awareness about the importance of road safety to bring about a significant behavioural change among masses.

#BeTheBetterGuy- Road Safety awareness film is unique in nature as it highlights various situations in our day-to-day life highlighting actions which can prevent road accidents. The film also features Hyundai’s Corporate brand ambassador Shah Rukh Khan persuading safe driving practices.

Phase I and II of Road Safety Campaign #BeTheBetterGuy were a huge success with over 3.84 Million views in 2016 and over 17 million in 2017. The campaign also won several accolades by eminent Indian media.

Under the ‘Safe Move’– Road safety initiative, Hyundai is also conducting on ground activations at 100 Schools across 11 cities and 14 Malls across 7 cities to enhance awareness and understanding of Road Safety Rules, thereby helping to create a safe and happy society, where both drivers and pedestrians can enjoy a safe environment.

Source: Hyundai Motor India