Based on formulation
exclusively developed by Mahindra, for use in their tractors specifically for
engine and wet-brake applications, Castrol will supply these products through
its wide distribution network across India.
The agreement will commence with immediate effect.
The agreement was signed by
Hemant Sikka, President & Chief Purchase Officer, Powerol & Spares
Business, Mahindra & Mahindra Limited and Omer Dormen, Managing Director,
Castrol India Limited at a ceremony held in Mumbai.
Commenting on the partnership
at the signing event, Hemant Sikka President & Chief Purchase Officer,
Powerol & Spares Business, Mahindra & Mahindra Limited said: “We are
pleased to join hands with Castrol, the leading lubricants brand in India. Both
the companies are considered market leaders in their respective sectors -
having constantly delivered innovative and pioneering technology to provide
unique and differentiated offerings to customers and consumers. We look forward
to partnering with Castrol and benefitting from their strong reputation, high
quality products and wide-spread distribution network pan India through its
over 1 lakh strong retail outlets. Objective is to capture unmet need of
customers to use recommended fluids by OEMs.”
Omer Dormen, Managing
Director, Castrol India Limited added, “We are very honoured to be recommended
by Mahindra, the largest tractor manufacturer globally. We are pleased with the
opportunity to offer Mahindra customers with our latest technology products and
with the best-in-class service. Both the organisations share similar values
thriving on world-class technology, innovation and sustainability for the future.
We look forward to an enduring partnership while jointly leveraging exciting
growth opportunities.”