Okinawa organises e-vehicle awareness campaign

Okinawa has been at the forefront of implementing a multi-platform awareness strategy to familiarise Indian commuters with the various benefits of EVs which provide same power and performance in comparison with the conventional fuel sources.  Okinawa team also educated commuters on EVs massive role they can play towards ensuring environmental sustainability.

The event further complemented this theme by launching the # iStand campaign, wherein people voiced their opinions on various environmental concerns prefixed with the #iStand, such as #istandfor environment, #istand for the future generation etc. Their messages were promoted on Okinawa’s social media platform, with the hope of reaching out to the government, policy-making institutions and to the public at large to bring a permanent transformation in India’s transportation culture.

Commenting on the event, Jeetender Sharma - Founder & Managing Director, Okinawa AutoTech said, “Brand Okinawa has always stood for saving the environment and this event is a milestone in promoting the idea of a pollution free India through the proliferation of E-vehicles. The idea to showcase ‘Praise’ in the event and provide free test rides was aimed at busting the myth that EVs cannot generate the same power and performance as a conventional two-wheeler. The #iStand campaign drives home people’s right to stand for a claim of clean air and healthy environment for our future generations, a vision which Okinawa aims to realise.”

Okinawa is among the leading players in India’s EV revolution by developing vehicles that provide the ideal combination of environmental sustainability, safety and performance. Its offerings are the first International Centre for Automotive Technology (ICAT) approved e-vehicles in India, which is a testament to the cutting edge technology and engineering used in them. With a well-defined manufacturing blueprint and an expansive marketing strategy that equally focusses on online as well as offline customer engagement activities, Okinawa has emerged as India’s most preferred EV brand, bringing the promise of a healthy, viable future to Indian roads.

Source: Okinawa