Meanwhile in a reply note sent
to the stock exchange by HK Sethna, Company Secretary of Tata Motors, it was
mentioned that the Tata Nano project received
Indian and global interest for its path breaking conceptualization and objective of providing safe and
comfortable transport solutions at an
affordable price. “Considering
the attention and the
excitement it created, project
investments were set up for capacities for around 2,50,000 cars per annum. However, unfortunately, and due to combination of several
factors, including project delays
due to change in location of the factory, and the perception of being a
'low-priced' car, the volumes initially anticipated did not materialize and utilization of capacities are
significantly lower. In a highly price-sensitive segment of the
market, coupled with low volumes, it has
been a loss making product.”
The note further said that,
“It should be noted that a major part of the investments in the factory are
capable of being utilized for other products, as is evident from the production
of the Company's Tiago cars in the same factory. As
far as development cost and investments in Nano specific dies and toolings are
concerned, these have been
significantly written off, in line with
the accounting policies over the last several years.”
“The Company
recently presented and received the
approval of the Board
for its future passenger vehicle product and business
strategy, which envisages refocusing its strategy on growing and attractive segments
of the passenger vehicle
market in terms of volumes and
profitability, and aligning with the changing and enhanced
expectations of the consumers regarding contents and
features. The Company is committed to
pursuing this refocused long term strategy and future product decisions arising
from this will be announced in the course of implementation of this approved
strategy.”
The reply from Tata Motors was
in response to one of the points noted
by Mistry that "Beyond this, the Nano product development concept called
for a car below Rs.1 lakh, but the costs were always above this. This product
has consistently lost money, peaking at Rs.1,000 crore. As there is no line of
sight to profitability for the Nano, any turnaround strategy for the company
requires to shut it down. Emotional reasons alone have kept us away from this crucial
decision."
With regard to another comment
made by Mistry to the Tata Sons Board, he had stated "Another challenge in shutting down Nano
is that it would stop the supply of the Nano gliders to an entity that makes
electric cars and in which Mr. Tata has a stake." To this Tata Motors
noted, “We would like to clarify that the matter is in a preliminary
exploratory stage and no arrangement for
supply of gliders has been concluded.”