Having ushered in the first
wave of scooterisation 15 years ago, Honda Activa scooter has created a new
history. Ending the 17 year long monopoly of motorcycles, Honda’s Activa (an
automatic scooter) is now ruling two-wheeler sales as India’s highest selling two
wheeler of 2016 with a lead of over 1 lakh units over its nearest competition.
Gaining lead as the India’s
most preferred 2 wheeler for commuting, Activa’s domestic sales stood at
1,338,015 units in 2016 (Jan’16 to June, 2016) compared to 1,233,725 units in
the same period of 2015. What is most remarkable is Activa’s sharp rise to
Numero Uno position. Activa added a phenomenal 197,295 units over last year in
just six months (Jan to June, 2016) to be on the top!
Since its launch in 2001 as
the 1st two-wheeler by Honda 2Wheelers India, Activa has reactivated the dying
automatic scooter market.
Sales of Activa rose
exponentially from 55,000 units in its debut year (FY’2001-02) to over 2.46
million units in last FY’2015-16. Today, Activa is driving scooterisation of
the Indian 2 wheeler industry and is trusted by over 12 million Indian
families. Every second automatic scooter purchased in India today is a Honda
Activa.
In fact Activa sales alone
contributes 15pc to the domestic 2 wheeler industry – which is more than entire
125cc motorcycle segment sales put together!
Month-wise domestic sale trend:
|
2016
|
|
Jan
|
Feb
|
Mar
|
Apr
|
May
|
June
|
Total
|
|
Activa
|
210,123
|
210,028
|
219,926
|
233,935
|
237,317
|
226,686
|
1,338,015
|
|
Rival
M’cycle
|
199,345
|
189,314
|
209,209
|
224,238
|
207,010
|
204,609
|
1,233,725
|
|
|
|
|
|
|
|
|
|
|
2015
|
|
Jan
|
Feb
|
Mar
|
Apr
|
May
|
June
|
Total
|
|
Activa
|
198,148
|
177,475
|
207,270
|
173,087
|
187,827
|
196,913
|
1,140,720
|
|
Rival
M’cycle
|
223,420
|
182,286
|
195,433
|
197,063
|
241,249
|
195,108
|
1,234,559
|