MV Agusta has come into India at a time when there are so many players
already existing. Do you think your company will be offering something
different and refreshing and that there is a demand still in the market for
premium bikes like the ones you make?
The Indian superbikes market
has been growing very aggressively.
Various brands have established themselves in the past 6-7 years. While not all of them have published figures,
the superbikes market is about 12,000 vehicles annually, making India one of
the most potential markets for superbikes. With a growing rate of 15 – 20%, it
is estimated that the market will touch 20,000 – 25,000 vehicles annually by
2020 which makes me positive that Motoroyale has launched MV Agusta in India at
the perfect time. The launch of MV
Agusta in India has been a dream comes true for all the bike enthusiasts as it
is known to manufacture high end extra premium superbikes keeping in mind
invincible design and performance. Since MV is about the history, legacy and
passion; it’s about motorcycle Art, it has always secured a special place in
the hearts of riders.
What is your road map for setting up dealerships in the country?
Motoroyale has successfully
started its first two world class showrooms in India one being our homeland,
Pune and the other in Ahmedabad Gujarat which has always supported all new
product innovation. Motoroyale dealership will soon be inaugurated in Bangalore
which boasts of a large market for superbikes followed by major cities like
Chennai, Mumbai and Delhi
Three premium bikes F4, F3 and Brutale 1090 are the ones for India now.
Are there more to come? What's been the initial response for these bikes?
After market research on
superbikes in India, we have currently introduced three models that are F3 800,
Brutale 1090 and our flagship model; F4 designed by the legend Massimo
Tamburini. I believe these are the top selling models of the brand and are
highly appreciated in the Indian Market.
These are amongst the range of
most premium motorcycle in the world, and boast of in-line 4 cylinders and in
line 3 cylinders engine delivering up to 200 BHP of power. We have received a very positive response –
even more than we expected. MV is a
poster brand for superbikers, and owning a MV is the ultimate in superbiking
segment. Not only A + cities like Pune,
Mumbai and Ahmedabad but we have had customers coming in from much smaller
towns to own a MV, which has been their dream.
As we put more and more products on the road, I am sure this will
We also look forward to introduce 2 new models
by 2017 including the new Brutale 800; which would be our first launch next
These bikes are coming in CBU form. Would you consider an assembly
route at a later stage?
We have received a tremendous
initial response. Our manufacturing
strategy will evolve in a step by step manner, to suit the demand of the
What about accessories business that includes all kinds of merchandise
with the Agusta label..you think that
makes good business sense in the country?
As mentioned earlier, MV
Agusta targets the niche market where its customers would not appreciate riding
the bikes with different label merchandise. MV Agusta merchandise has a charm
of its own that maintains top quality and design keeping in mind safety of the
rider. Hence we made it a point to keep available all MV Agusta merchandise in
our exclusive dealerships.
Like many of your competitors do you think you too will promote an
owners’ club in India?
MV Agusta India shall
certainly start a club/group shortly, which will not just be restricted to an
owners club. We believe in developing the superbike culture that included
organizing rides, training and sessions on riding a superbike with learning
imparted on utmost care and safety. Training, safety and riding awareness and
lessons are important to gain customer’s confidence. We plan to undertake such projects in order
to support and boost the culture.