Interview with Ayush Lohia

Director, UM Lohia Two Wheelers Pvt Ltd

Date: 24 Feb 2016 | Author: P.Tharyan
Ayush Lohia of Lohia Auto Industries

What is your impression of the IBW 2016?

Frankly speaking, this show is quite impressive. This is the first time UM is here at the IBW. The overall feeling is quite good.

These UM motorcycles are going to be manufactured at your plant. Has production started?

The production will start very soon. We are getting our first batch from our suppliers. We are equipping ourselves in such a manner that we can start deliveries in May-June 2016.

What’s been the response to your bikes at the IBW?

We are getting a very fabulous response from the bikers here. They are seeing something different from the RE, Avenger and from the other heavy bikes. The UM bike is positioned between a Harley and a RE. They are very enthusiastic about the product. They foresee this product somewhere between the Royal Enfield and Harley.

You showed the bikes even at the Auto Expo 2016- The Motor Show. What was the response of the youth there?

This bike is undoubtedly targeted at the youth. They are looking for something new as well as innovative which we are going to provide at UML. They are very enthusiastic about the bike after seeing them.

On a personal level what is your choice between the Renegade Command and the Renegade Sport S?

On a personal level, I like the Renegade Sport S. 


Tags UM Motorcycle launch India Bike Week 2016 IBW Ayush Lohia Lohia Auto Industries Royal Enfield UML UM Motorcycles UM Lohia Harley-Davidson


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Ayush Lohia
Date - 24 Feb 2016

Director, UM Lohia Two Wheelers Pvt Ltd





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