Honda 2Wheelers is now No. 1 brand in 11 states & 2 UTs

Date: 17 Oct 2016

Creating a new milestone Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) is now No. 1 selling two-wheeler brand across 11 States and 2 Union Territory across India as per latest sales figures provided by Society of Indian Automobile Manufacturers (SIAM) for first quarter of FY’2015-16. These markets together contribute an overwhelming 33pc to all India industry.

Increasing preference for Honda two-wheelers made Honda Wings - the ‘No. 1 selling two-wheeler brand’ in 11 States (Maharashtra, Karnataka, Gujarat, Kerala, Punjab, Delhi, Himachal Pradesh, Goa, Manipur, Nagaland, Arunachal Pradesh) and 2 Union Territories (Chandigarh, Andaman & Nicobar Islands).

Compared to its all-India market share of 27pc, Honda’s total market share is over 50% in Chandigarh, Goa, Manipur; over 40pc in Maharashtra, Gujarat, Arunachal Pradesh, Andaman & Nicobar Islands; over 30pc in Punjab, Karnataka, Kerala, Himachal Pradesh, Jammu & Kashmir, Nagaland.

Honda is growing faster than two-wheeler industry in 19 states and 2 union territories of India.

Key states of market share gains for Honda include:

5% market share gain in Chandigarh;

4% market share gain in Uttar Pradesh, Maharashtra and Rajasthan;

3% market share gain in Haryana, Madhya Pradesh, Assam;

2% market share gain in Gujarat, Punjab, Jharkhand, Odisha;

1% market share gain in West Bengal, Goa.

Scooterisation – the next evolution of Industry

The biggest trend emerging is the increased scooterisation of two-wheeler industry. Driving the increasing acceptability of scooters in India is Honda 2Wheelers - the clear leader with 58% market share in automatic scooter segment. Honda’s market share in automatic scooter is as high as 89% in Chandigarh, over 70% in Andhra Pradesh, over 60% in Maharashtra, Rajasthan, Jharkhand, Chhattisgarh, Punjab, Uttar Pradesh, Gujarat.

Scooter segment fastest growing in 21 states and 1 UT

As per latest Q1, 2016 state wise data released by SIAM, automatic scooter segment is growing faster than the two-wheeler industry in 21 states and 1 UT.  This includes Uttar Pradesh, Maharashtra, Rajasthan, Andhra Pradesh, Karnataka, Tamil Nadu, Punjab, Assam, Bihar, Jharkhand, Odisha, Madhya Pradesh, Chhattisgarh, Delhi, Haryana, J&K, Telengana, Tripura, Nagaland, Manipur, Mizoram, Andaman & Nicobar.

Higher GDP states are first adopters of automatic scooters

Interestingly, scooter contribution to overall industry is higher in higher GDP states where better road infrastructure coupled with more females joining the work-force are driving demand for convenient, unisex mobility that automatic scooter provide.

Automatic scooter segment contribution to total state industry is as follows:

Over 50%   -> Kerala (63%), Goa (74%), Chandigarh (52%), Nagaland (52%), Andaman (50%), Himachal Pradesh (50%), 

40% - 50% -> Delhi, J&K, Punjab, Maharashtra, Gujarat, Karnataka, Arunachal

30% - 40% -> Haryana, Assam, Andhra Pradesh, Tamil Nadu

20% - 30% -> Odisha, W Bengal, Madhya Pradesh, Chhattisgarh, Rajasthan

10% - 20% -> Uttar Pradesh, Uttarakhand, Jharkhand

The fastest growth in scooterisation is coming from motorcycle dominated states. While early adopter states are seeing high contribution of scooters to total two-wheeler sales, it is the historically motorcycle dominated states which are registering the fastest growth in scooter sales.

Automatic scooter segment contribution to total industry has risen drastically as follows:

Over 5%: Tripura, Haryana, Rajasthan

4% - 5%: Punjab, UP, Chattisgarh, Maharashtra

3% - 4%: Jharkhand, Odisha, Madhya Pradesh

2% - 3%: Assam, Bihar, Andhra Pradesh, Karnataka

1%        : Delhi, Telengana

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