Electric pedal assisted cycle Lectro from Hero Cycles launched in India

India’s largest bicycle manufacturer Hero Cycles has unveiled a new brand offering Lectro in EPAC’s segment (Electric Pedal assisted cycles) for the Indian market. Lectro, is the first in a series of Hero’s Europea...

Hero Action Team cycles in deep snow in Himachal Pradesh

Hero Action Team, India’s first professionally managed mountain biking team, reached another milestone by covering one of the most difficult terrains in India during winters. In a first-of-its-kind mountain biking s...