Pepe Jeans London is title partner for 2024 F1 Academy season for Red Bull

Pepe Jeans joins as title partner of the newly formed programme, in a partnership rooted in mutual commitment to excellence and the shared goal of advancing women’s roles in the traditionally male-dominated arena of...

Hero MotoSports Team Rally comes 2nd in Dakar Rally 2024

Hero MotoSports Team Rally, the motorsport team of Hero MotoCorp, created history by becoming the first ever Indian manufacturer team to finish on the podium of the legendary Dakar Rally.

Hyundai Motor India collaborates with Red Bull

Hyundai Motor India announced collaboration with Red Bull for the inaugural Red Bull Urban Downhill. Red Bull Urban downhill is a high speed mountain biking event wherein athletes engage in a downhill adventure cour...

Royal Enfield Motoverse 2023 comes to a thrilling end in Goa

An exhilarating combination of music, adventure experiences and custom culture made Royal Enfield’s Motoverse 2023, a haven for riders and non-riders. The 13th edition of the most anticipated motorcycling festival o...

King Khan revs up a Yezdi for “Jawan” Bollywood movie

When two icons share a screen, the movie has all the makings of a blockbuster. In one of the most highly anticipated movies of the year “Jawan”, Bollywood icon Shah Rukh Khan is seen riding another motorcycle icon –...

India's biggest outdoor Lego bricks Installation for Hyundai Exter

Hyundai Motor India has unveiled the country’s largest outdoor installation made of Lego bricks to showcase the dynamic Hyundai Exter.

9th Edition of Rainforest Challenge India kicks off in Goa

India’s biggest and toughest off-road motorsport event, the Rainforest Challenge (RFC) India is back with some much-awaited adrenalin-filled off-road action. Organized by Delhi-based Cougar Motorsport, the 9th editi...

R for Rabbit, Jeep India collaborate to promote campaign on child safety

R for Rabbit, one of India’s leading baby product brand, has announced its association with Jeep India launching its Social campaign #ChildSafetyMatters to address child safety during road travel.

Emergency response provider Medulance wins Rs 2 crore deal

India’s first integrated emergency response provider Medulance created history on television when it was offered a whopping Rs 5 crore for 5% equity on the Shark Tank India Season 2 that aired on Sony Entertainment ...

Auto Expo- The Motor Show 2023: Limited Numbers, yet Innovations Galore

Ever heard of mass leave? That’s exactly the situation at the Auto Expo-The Motor Show 2023 that is happening after three years in India. The biennial show got cancelled in 2022 because of the Covid pandemic. The sh...

Audio-Technica introduces ATH-M50xBT2 wireless over-ear headphones

Audio-Technica, a leading innovator in transducer technology for over 50 years, has announced the introduction of its new ATH-M50xBT2 Wireless Over-Ear Headphones, the next generation of the flagship wireless iterat...

Honda Motorcycle and Scooter India brings floating showroom in Kerala

Going beyond geographical barriers to reach out to customers ahead of Onam, Kerala’s most celebrated festival, Honda Motorcycle and Scooter India launched a first-of-its-kind outdoor campaign ‘Floating showroom in t...

Medulance launches 5G-enabled Ambulance in partnership with Reliance Jio

Emergency Medical Response Service Provider Medulance Healthcare has launched a 5G- Smart connected ambulance in association with Reliance Jio, the country’s biggest telecom operator.

Electric aero cabs, the new high-flyers, says study

Flying cabs without a pilot are one answer to the traffic chaos in congested cities. According to experts, a tough competition is about to become a reality in this market. The reason is that it is not only risk-taki...

18th Royal Enfield Himalayan Odyssey flagged-off from New Delhi

Amid the thunderous roaring of over 70 Royal Enfield motorcycles and the contrasting chants of the lamas, early morning on July 2, 2022 at India Gate, the 18th edition of Royal Enfield Himalayan Odyssey was flagged ...

Cougar Motorsport announces 1st edition of Sikkim Chapter of Himalayan Dash

Have you always dreamt of driving through the Eastern Himalayan State of Sikkim in your prized Audi or Mercedes to take a look at the beautiful Kanchenjunga range up close? Here is your chance to make that dream com...

Onboard video systems can increase vehicle and road safety

Every year, a large number of traffic incidents and crashes occur worldwide. According to the World Health Organization (WHO), approximately 1.3 million people die each year as a result of road traffic crashes. Ther...

Audi RS Q e-tron battery is Audi’s secret for endurance at Dakar Rally

Audi intends to use the high-voltage battery ,located centrally in the drive and literally in the middle of the Audi RS Q e-tron, to set the next milestone in the world’s toughest rally and prove “Vorsprung durch Te...

Mercedes-Benz technology warns of potholes, speed bumps

Now this is a technology in a car that a lot of Indian would surely look forward to and appreciate big time. Yes, it is the technology that detects pot holes or speed bumps and Mercedes-Benz has just incorporated th...

Luxury Ride launches first multi –brand showroom in Gurugram

Luxury Ride, a pre-owned luxury cars brand has announced the launch of its first multi-brand showroom in Gurugram. Spread across 5,000 sq. feet, the new multi-brand car showroom is located at one of the high-end loc...

Sony’s most affordable Bravia TV doesn’t skimp on features

I have to be honest. My reaction when I first caught wind of Sony’s plans to launch the 32W830 was of utter disbelief. In a country that is receiving its fair share of low-cost, full-HD TVs, the move by Sony to laun...

Verstappen is the Ultimate F1 Talent, says former Ferrari racer Eddie Irvine

With the 2021 Formula 1 season underway, former F1 driver Eddie Irvine sat down for an interview with Betway to talk about his views on drawing parallels between Lewis Hamilton and Max Verstappen - who should win th...

South India prefers Merc, BMW cars, while north prefers Audi cars for rent

People in South India and those living in Mumbai opt for Mercedes Benz and BMW cars when it comes to renting premium luxury cars. But people in North as well as East India prefer Audi cars. This was stated by Hype L...

Vespa is 75; The wasp that charmed an international audience

In April 2021 Piaggio’s iconic scooter Vespa completes 75 years of existence. Much before Vespa officially started being manufactured at the Baramati factory in the district of Pune in the western Indian state of M...

DIGILIFE: OnePlus 8T Review: Great Functionality

OnePlus has an unenvious job each year when it comes up with its mid-year refresh. The T models have to walk a thin line between offering great functionality and an affordable price point. And this time, with the la...

DIGILIFE: Google Pixel 4a, shining example

In an era where a large sized screen is often thought of as a prerequisite in a phone by most people, the Google Pixel 4a presents itself as a breath of fresh air. And it is not just the screen size that’s unusual. ...

DIGILIFE: Asus ROG Phone 3-Gaming Champ

Here’s a theory. With gaming smartphones, you invariably find top shelf hardware targeted towards enthusiasts. And with that top-shelf hardware comes high levels of performance that can easily be appreciated by not ...

Toyota’s Adarshmann sees Ayushmann Khurrana in caricature series

Toyota Kirloskar Motor (TKM) has unveiled ‘Adarshmann’, a novel cartoon strip whose protagonist is based on the leading Bollywood star, youth icon and Toyota Urban Cruiser brand ambassador Ayushmann Khurrana.

Kings Auto plans pan India outlets for pre-owned premium luxury cars

Kings Auto, a venture of K2 Group India, that is into pre-owned premium luxury cars is planning to spread its wings across the country with its outlets. The brand has expanded its presence in Delhi, with the launch ...

Review- DigiLife- OnePlus TV - Y Series 43-inch

OnePlus recently announced the far more affordable Y Series of TVs. We have got our hands on a 43-inch specimen and after some time testing it, here are our thoughts.

Indian Auto Journalism: Fall from Grace

The story of Indian auto journalism today, especially auto magazines is one of disarray and hopelessness. While the automotive print media as well as television media has seen its fortunes nose dive with the increas...

TVS MotoSoul 2019 debuts in Goa with launch of performance gear

TVS Motor Company inaugurated its maiden annual event for racing enthusiasts–MotoSoul 2019 in Goa. The company not only launched the TVS Racing Performance Gear during the event but also announced its team for the u...

Hero Cycles launches Lectro EHX20 e-cycle powered by Yamaha

Hero Cycles has collaborated with Japan's Yamaha Motor Co., Ltd to launch Lectro EHX20 - the first centre motor e-cycle for the Indian market. The e-cycle powered by Yamaha is an addition to Hero Cycles' popular e-c...

TVS Apache enters Asia Book of Records with 6 hour non-stop stunt

TVS Apache, the premium motorcycle brand of TVS Motor Company, created history by setting a new record for the longest non-stop stunt show in India and has now entered the Asia Book of Records. As part of the Apache...

Strider balance bikes now available in India at Rs 12,270 onward

US based Strider Sports International Inc., the world’s premier manufacturer and marketer of a range of quality, safe and durable balance bikes, announced their foray into the Indian market. These bikes are primaril...

TVS APACHE RR310 : A NEW HIGH

I recently got to know that I would get to go on a road trip but not for the purpose of reviewing a vehicle. The destination was Morni Hills which branches out from the Shivalik Mountain range, it was the journey I ...

Audi welcomes Saudi Arabian women as they take the wheel

It’s a new era for women in Saudi Arabia: From now on they can also get a driver’s license and drive a car. Audi has dedicated a short film of its own to the new group of female customers and will show it on its soc...

Saudi racer Aseel Al Hamad commemorates reversal of ban on female drivers

Though Saudi Arabia is among the wealthiest nations in the world, it never allowed women to drive vehicles in its country. It may sound unbelievable but yes, it is true. But now the oil rich nation has lifted the ba...

Moto Craft Fest 2018 showcases work of over 100 artists

Detailing Devils, a globally recognised auto detailing company, recently hosted the first ever Moto Craft Fest in India. It was an initiative by LumiLor India (powered by Detailing Devils Pvt Ltd.) to promote Custom...

Maruti Suzuki organises a flash mob to promote seat belt usage

As a part of its road-safety efforts, Maruti Suzuki India Limited will be creating excitement and surprise among Auto Expo 2018 visitors at Greater Noida when it organised a unique #PehniKya? flash mob to create awa...

AUTO EXPO 2018 CURTAIN RAISER An Electric Flair

The 14th edition of the biennial Auto Expo 2018 will again see auto component manufacturers and automobile manufacturers hosting their respective shows in two different venues. While the Components show will be held...

India Bike Week 2017 - The Face of Indian Biking- A Wrap up

Just like that of a hound, my ears were up and my eyes keenly searched the horizon. The roar grew louder and louder. The riders had begun pouring in from all parts of the country. One, two, three or four. The cylind...

BMW Motorrrad, Triumph new launches at India Bike Week 2017

Bikers from across the country rode into Vagator, Goa for the two-day (Nov 24 & 25 , 2017) 5th edition of the India Bike Week to celebrate their passion for moto-culture. Organised by Orangefish Entertainment Privat...

Modern fashion meets superbikes

Flashy motorcycles and beautiful models make a heady concoction. Thus, at the Super Biker's Fashion Show held on the night of October 14, 2017 in New Delhi’s Oodles Hotel in Chattarpur, one saw a few high end Suzuki...

Postage stamps on different modes of transport

The Indian government’s Department of Posts has for the first time in its history issued stamps on different modes of transport. These stamps showcase the history of gradual progression in the modes of transportatio...

87TH GENEVA INTERNATIONAL MOTOR SHOW-- Where concepts take wings

Like always international auto shows create a flutter with the showcasing of concept cars. But the 87th Geneva International Auto Show (March 7 to 19, 2017) saw a concept car that could possibly flutter, I mean actu...

All set for 21 Gun Salute International Vintage Car Rally & Concours Show

Old beauties are gearing up to show their best sides, as the 21 Gun Salute International Vintage Car Rally & Concours Show will commence on February 17, 2017 at India Gate in New Delhi. This magnificent vintage car ...

Volvo S90 launched with designers Abu Jani and Sandeep Khosla

Volvo Cars associated with India’s foremost couturiers Abu Jani and Sandeep Khosla to unveil this beauty through ‘The Enchanted Collection’, a specially curated show to launch this exclusive enchantress. Adding char...

Fashion Designer Wendell Rodricks rocks with Audi Pune.

The JW Marriott in association with Jyotiee Balani and Luxury Partner Audi Pune played host to an exclusive fashion evening where the Trapezoid Collection was showcased by Schulen Fernandes for Wendell Rodricks on S...

Automobili Lamborghini hosts ‘First Super Sports Car drive for Women’

Automobili Lamborghini India piloted the First Super Sports Car Drive for Women in New Delhi. Extending its spirit to a broader spectrum of audience this drive was initiated to encourage the culture of driving passi...

TVS Motor Company announces Himalayan Highs Season 2

Zest110 Himalayan Highs. Enthusiastic women riders across India have been invited to ride to the highest motorable road in the world on TVS Scooty Zest 110. The trip will be led by Ms. Anam Hashim, who rode the TVS ...

Big Boy Toyz inaugurates new top notch showroom in Gurgaon

Knowing very well that a rich man can also be a prudent buyer who wants value for every bit of money he spends, Big Boy Toyz, a multi brand used luxury car dealer, has opened a massive new showroom in Gurgaon that c...

Audi Pune plays host to lady drivers for an off-road experience

The lady drivers were invited by the Audi Pune dealership along with Jyotee Balani. The cars on the track included the Audi Q3, Q5 and Q7. These SUVs were tested on a natural off roading track. Audi dealerships acro...

Audi cars feature in Marvel’s Captain America: Civil War

Audi cars are out there once again on the silver screen to thrill the audience and make kids jump out of their seats as the Super Heroes in Marvel’s Captain America: Civil War drive Audi cars that seem to be the per...

A quattro experience in Audi Q Series SUVs

Scorching heat and some very nasty terrains don’t really make a great combination. In such a scenario, expecting people to enjoy and smile is like asking for the moon. But throw in a few sturdy and good looking Audi...

Suzuki Gixxer Day celebrates with freestyle stunt-rider Aras Gibieza

Two time European stunt champion and Red Bull athlete Aras Gibieza has a tryst with Indians in nine-cities in the months of April and May 2016 wherein he is bound to mesmerise crowds with his stunts on the new Suzuk...

Audi fast cars at BIC, an experience that sets your heart racing!

Launched in 2012, the Audi Sportscar Experience (ASE a first of its kind initiative for customers to experience Audi Sportscars on a racetrack), customers get an opportunity to enrol in the global race car experienc...

Electrifying ride: Audi at 66th Berlin International Film Festival

Hollywood comedy “Hail, Caesar!” from Oscar winners Joel and Ethan Coen opened the 66th Berlin International Film Festival. The star ensemble around George Clooney and the appearance of Berlinale jury president Mery...

Honda 2Wheelers makes Sunday FUNtastic with Akshay Kumar

The Expo Mart came to a standstill as the ‘asli khiladi’ of Bollywood and Honda’s Brand ambassador - Akshay Kumar, celebrated ‘The Spirit of Adventure’ with throngs of fans, exclusively at the Honda 2Wheelers pavili...

Honda 2Wheelers kicks off the FUNtastic weekend at Auto Expo 2016

Honda 2Wheelers India pavilion became the centre of attraction at the bi-annual Auto Expo 2016 as it unleashed its FUNtastic Weekend carnival. Brining glamour, fun and vibrancy to Honda 2Wheeler pavilion was Honda’s...

Ford Mustang to pop the Auto Expo 2016 champagne!

The Big Bang 13th edition of the Auto Expo-The Motor Show 2016 gets off to an exciting start at the India Expo Mart in Greater Noida on the outskirts of Delhi, from February 5 to 9, 2016. The two days of February 3 ...

‘Audi Night’ in Kitzbuhel with Gwyneth Paltrow and Jason Statham

The ski races on the Hahnenkamm in Kitzbühel (Austrian Alps) are the highlight of the alpine winter sports season. The most challenging event in the Audi FIS Ski World Cup, the downhill race on the “Streif,” is a sp...

Limited edition Ducati Scrambler and savvy sunglasses unveiled

Ducati Scrambler and Italia Independent have presented their new creations in Miami, USA during the week of the prestigious contemporary art exhibition “Art Basel”. The two brands launched a new limited edition Duca...

Mercedes-Benz India associates with Universal Pictures for ‘Jurassic World’

Whether it is our very own desi Bollywood, or the grand world of Hollywood, there is always a charm being associated with the movies that are churned from these two distinct worlds. Mercedes-Benz India has associate...

TAG Heuer releases Special Senna collection in Spain

Swiss watch brand TAG Heuer recently released the Senna Special Collection with a specially redesigned version of the famous "Legend" steel bracelet. The Senna Collection comprised of four new special-edition timep...

Indian Cricketer Virat Kohli buys a limited edition Audi R8 LMX

Indian cricketer Virat Kohli has another reason to impress his lady love Anushka Sharma, Bollywood star and a constant companion to Kohli. Kohli has taken delivery of a limited edition Audi R8 LMX. The keys to the h...

The V Renaissance & Indian Motorcycle showcase leather collection

The V Renaissance, a bespoke luxury brand showcased their exquisite leather collection in association with the iconic Indian Motorcycle Gurgaon at a fashion gala at The Indian Luxury Expo, 2015 in DLF Emporio, Vasan...

New Bentley suite debuts at the St. Regis Istanbul

Just when you thought Bentley only meant uber luxurious cars with great performance, you realise how wrong you can get. For many of us who know no other word besides driving, Bentley is continuing its celebrated col...

Audi organises Women’s Power Drive on Women’s Day

German luxury car manufacturer Audi AG on March 8, 2015 organised the Audi Women’s Power Drive in New Delhi and Bengaluru to celebrate Women’s Day. This was an exclusive programme to give women auto enthusiasts a ch...

Renowned actor Idris Elba on a Jaguar XE drive

Rarely do film stars get the time to drive long distances, even though all of them invariably end up buying some of the most luxurious cars in the world. But for world-renowned actor and aspiring film maker Idris El...

Aamby Valley sees drag races at its best

The Aamby Valley airstrip in Mumbai was once again the host for drag-race enthusiasts. The 2015 Valley Run was held on January 10 and 11, 2015 with participants coming from across India, astride machines with variou...

Crime solving with horse power: Super cop cars and bikes of the world

Recently the Gujarat police was presented with a couple of Harleys. A Street 750 and Superlow 883 from Harley Davidson were presented to the police in Gujarat not to solve crime quickly, obviously, but to escort VIP...

Land Rover assists in tiger conservation in India.

Land Rover (part of Tata Motors owned JLR of the UK) has supported the Born Free Foundation’s work in India by handing over a brand new Land Rover Freelander to the Satpuda Foundation. The foundation is one of Born...

Shah Rukh Khan has Korean women screaming for more

There is no doubt that Shah Rukh Khan remains King Khan of India and that the Koreans too, like the Indians, adore him, or as we all say, “worship” him. The moment he stepped inside the hall, the Korean community t...

Bentley handbags for Rs 3.40 lakh upwards

If you think it’s only cars that would be on display at the forthcoming Geneva Motor Show, then think twice. Bentley will show its beautiful cars and also its exquisite collection of handbags. It would be on sale at...

Prof. Dr. Martin Winterkorn term extended

The Supervisory Board of Volkswagen AG has extended the contract of CEO Prof. Dr. Martin Winterkorn




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